The 360° Future of Real Estate Marketing

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Imagine a technology that lets your clients take a detailed view of a property before they arrive at the door, and saves them, and you, time and money. Well, the technology is already here; 360° 3D tours and they are the future of real estate marketing. As a realtor, I am sure you’re familiar with the virtual tour products that have been on the market for several years. Immersive and engaging are the descriptions that come to mind. Indeed, when Juli and I bought our home 3 years ago, we were impressed by the Matterport tour of the property. After viewing the house in person, we made numerous ‘virtual’ visits as we defined our needs for all members of the household.

The immersive detail of the 360° is one of its biggest strengths. Never has there been a format so well suited to real estate. A portfolio of beautiful still shots is a powerful medium, but add to that a 360° tour and you have a true sense of the house and its surroundings.
Buyers want this- 84% of 3,000 respondents to a US survey said they want a VR tour if they were buying a house, and yet less than 3% percent of listings have one,
And sellers want this- A full 62% of the respondents said they would choose an agent that offers virtual tours over one that doesn’t.


The good news is that this technology is not just for luxury properties anymore. Advances in the technology have made it more affordable, user-friendly and efficient: allowing PhotoPizzazz to offer the tours at an affordable rate for any property. As well, marketing and social media platforms have embraced virtual reality, making it simple for you to reach out to a broader audience and wider demographics.

For more information, give us a call at 778-677-3110.